pubGENIUS blog
pubGENIUS’s suite of publisher-focused technology helps you optimize every impression and page view
Understanding the Metrics That Matter
If there’s one thing you can count on in ad tech, it’s that there’s an acronym for everything: CPM, eCPM, RPM. Wading through an alphabet soup of terms and metrics can be challenging for publishers that are trying to figure out how to measure the success of their monetization efforts. We’re going to make it […] Continue reading >
Kevin Shen November 7, 2020
Making Sense of Google’s Ad Products
Google is unquestionably the leader when it comes to monetizing web properties, but a wide
Kevin Shen November 7, 2020
Header Bidding = Better Bidding
Header bidding isn't new technology, but many publishers are reluctant to implement header bidding due
Kevin Shen July 22, 2020
What is Lazy Loading
No, lazy loading is not when delivery drivers carelessly throw your packages into the truck.
Kevin Shen July 20, 2020
Internet Trends July 2020
It goes without saying that this year has been unprecedented, so it’s no surprise this
Kevin Shen July 15, 2020
Simple Ways to Increase Your Ad Revenue
Every publisher wants to get the most out of their site, and having adsense enabled
Kevin Shen July 14, 2020
PubGenius Spotlight - Jeremy Crawford (Co-founder and COO)
"Somewhere I have never travelled, gladly beyond." -E. E. Cummings - 1894-1962 Where are you
Subscribe to our newsletters
Discover the latest news, product updates and insights research from team of pubGENIUS
Kevin Shen July 9, 2020
CPM vs RPM (and eCPM)
An article to explain the differences between CPM and RPM as well as ways to generate lift.
Kevin Shen July 8, 2020
Data Science in Programmatic Advertising
Our former intern, colleague, and friend Saloni Somiaya has started a blog about her internship with us, as well as showcasing her insights as a Data Scientist Intern.
Kevin Shen July 1, 2020
Ad Blindness
PubGenius dives into what Ad Blindness is and how to counteract it.