pubGENIUS blog

pubGENIUS’s suite of publisher-focused technology helps you optimize every impression and page view

Understanding the Metrics That Matter

If there’s one thing you can count on in ad tech, it’s that there’s an acronym for everything: CPM, eCPM, RPM. Wading through an alphabet soup of terms and metrics can be challenging for publishers that are trying to figure out how to measure the success of their monetization efforts. We’re going to make it […] Continue reading >

  • All
  • Ad Blindness
  • Online Advertising
  • CPM
  • AdOps
Kevin Shen November 7, 2020
Making Sense of Google’s Ad Products

Google is unquestionably the leader when it comes to monetizing web properties, but a wide

Kevin Shen November 7, 2020
Header Bidding = Better Bidding

Header bidding isn't new technology, but many publishers are reluctant to implement header bidding due

Kevin Shen July 22, 2020
What is Lazy Loading

No, lazy loading is not when delivery drivers carelessly throw your packages into the truck.

Kevin Shen July 20, 2020
Internet Trends July 2020

It goes without saying that this year has been unprecedented, so it’s no surprise this

Kevin Shen July 15, 2020
Simple Ways to Increase Your Ad Revenue

Every publisher wants to get the most out of their site, and having adsense enabled

Kevin Shen July 14, 2020
PubGenius Spotlight - Jeremy Crawford (Co-founder and COO)

"Somewhere I have never travelled, gladly beyond." -E. E. Cummings - 1894-1962 Where are you

Subscribe to our newsletters

Discover the latest news, product updates and insights research from team of pubGENIUS

Kevin Shen July 9, 2020
CPM vs RPM (and eCPM)

An article to explain the differences between CPM and RPM as well as ways to generate lift.

Kevin Shen July 8, 2020
Data Science in Programmatic Advertising

Our former intern, colleague, and friend Saloni Somiaya has started a blog about her internship with us, as well as showcasing her insights as a Data Scientist Intern.

Kevin Shen July 1, 2020
Ad Blindness

PubGenius dives into what Ad Blindness is and how to counteract it.