pubGENIUS blog

pubGENIUS’s suite of publisher-focused technology
helps you optimize every impression and page view

Lazy Loading Ads - Improved User Experience and CTR

In this new era of innovative ad tech solutions, web publishers are still facing pretty much the same old challenges and problems. Any publisher's ultimate goal is to optimize ad inventory in order to maximize ... Continue reading >

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  • Ad Blindness
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Kevin Shen April 29, 2021
What Is an Ad Stack - Components and Elements

The technology industry is well-known for growing and evolving at such an incredible pace. Even professionals working in this field often have trouble keeping up with all the

Kevin Shen April 27, 2021
Ad Blindness - Why Your Ad Has Low CTR and How to Fix It

When it comes to the online advertising, our brain’s self-defence against excessive information results in a phenomenon called ad blindness.   Our minds are constantly exposed to various

Ad Ops as
a Service (AOaaS)

Our full-service solution with everything
you need for end-to-end inventory
management and revenue optimization.

-HeaderBidding Wrapper
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AOaas is designed to cover all aspects of digital marketing, programmatic advertising, and revenue optimization

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Kevin Shen April 13, 2021
The Difference Between CTV and OTT Ads

TV content market is going through transformations, caused largely by a rapid shift towards new methods of content delivery. Consumers around the globe are increasingly “cutting the cord”

Kevin Shen April 8, 2021
The Future of TV Advertising - Pros and Cons of CTV and OTT

The TV advertising market is also going through rapid transformations. Consumers around the globe are increasingly “cutting the cord” and giving up cable, satellite and broadcast TV. New

Kevin Shen November 7, 2020
Understanding the Metrics That Matter

If there’s one thing you can count on in ad tech, it’s that there’s an acronym for everything: CPM, eCPM, RPM. Wading through an alphabet soup of terms

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Kevin Shen November 7, 2020
Making Sense of Google’s Ad Products

Google is unquestionably the leader when it comes to monetizing web properties. With a wide portfolio of products, fairly recent changes have created confusion for publishers looking for

Kevin Shen November 7, 2020
Header Bidding = Better Bidding

Header bidding isn't new technology, but many publishers are reluctant to implement header bidding due to concerns about complexity and maintenance. We're doing a deep dive into header

Kevin Shen July 20, 2020
Internet Trends July 2020

It goes without saying that this year has been unprecedented. It’s to no surprise this is true  for the advertising industry as well. Traffic numbers surge during the