pubGENIUS blog
pubGENIUS’s suite of publisher-focused technology helps you optimize every impression and page view
The Difference Between CTV and OTT Ads
TV content market is going through transformations, caused largely by a rapid shift towards new methods of content delivery. Consumers around the globe are increasingly “cutting the cord” and giving up cable, satellite and broadcast TV in favor of CTV and OTT. CTV/OTT ads spending is on the rise Following the audience, […] Continue reading >
Kevin Shen April 8, 2021
The Future of TV Advertising - Pros and Cons of CTV and OTT
The TV advertising market is also going through rapid transformations. Consumers around the
Kevin Shen November 7, 2020
Understanding the Metrics That Matter
If there’s one thing you can count on in ad tech, it’s that there’s an
Kevin Shen November 7, 2020
Making Sense of Google’s Ad Products
Google is unquestionably the leader when it comes to monetizing web properties. With a wide
Kevin Shen November 7, 2020
Header Bidding = Better Bidding
Header bidding isn't new technology, but many publishers are reluctant to implement header bidding due
Kevin Shen July 22, 2020
What is Lazy Loading
No, lazy loading is not when delivery drivers carelessly throw your packages into the truck.
Kevin Shen July 20, 2020
Internet Trends July 2020
It goes without saying that this year has been unprecedented. It’s to no surprise this
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Kevin Shen July 15, 2020
Simple Ways to Increase Your Ad Revenue
Every publisher wants to get the most out of their site, and having adsense enabled
Kevin Shen July 14, 2020
PubGenius Spotlight - Jeremy Crawford (Co-founder and COO)
"Somewhere I have never travelled, gladly beyond." -E. E. Cummings - 1894-1962 Where are you
Kevin Shen July 9, 2020
CPM vs RPM (and eCPM)
What exactly do they measure and how you can utilize them to your ad optimization advantage.