It’s no secret that the use of smartphones has increased massively over the last few years and has changed the dynamics of online sales, marketing, and operations. According to a report by Google, the majority of online sales are being made through smartphones, and the number is rapidly increasing Year over Year. Moreover, surveys suggest that the number of smartphone users is expected to cross 7 Billion by 2024! So it’s a great opportunity for businesses and entrepreneurs to develop apps with a global impact.
Now, if you are someone who has a disruptive product idea and are looking to kick start your app development project, there are a few things you must know to ensure project success. This article will give you the top 5 tips for a super successful and smooth app development experience.
Define the Overarching Goals
It goes without saying that before you start any project, you need to know what your end goal is. You might not be very clear with the minute details, which is completely fine, but you must be clear with the overarching goals you are trying to achieve with the mobile app. Ask yourself the following questions:
- Who is this app for?
- What problem will this app solve?
- Why would anyone use the app?
- What value does the app offer?
- How will it work?
- How will you make money out of it? (if that’s a goal)
It’s also a great idea to do extensive market research and competitive analysis to validate the idea and define your unique selling proposition.
Once you are clear with what you are actually trying to achieve, you are ready to move to the next step.
Understand your Target Audience
Knowing your target audience is the most important factor during the product design and UX conceptualization phase. The better you know your audience, the more personalized experience you will be able to create for them. Not spending enough time understanding your ideal customer profile is the biggest mistake you can make during the early stages of app development. Therefore, spend a lot of time understanding your audience in terms of their demographics, interests, behavior, and their day to day challenges.
This will ensure that your app caters to the needs of your target market and offers a user experience that is tailored to their expectations.
Go for an MVP first
One of the biggest reasons why most software projects fail is because product owners fail to determine where to start.They go all in with the development and expect to launch a full-fledged app with all the features they had wished for. There are several problems with this approach such as:
- Your project doesn’t have a concrete end date because it’s hard for any developer to accurately predict when they will be able to implement the dozens of features you requested
- You require a high budget
- You have to wait for a long time before you can start sharing the app with the users
- If your app doesn’t come out as expected after spending all this time and money, you are in trouble!
A much better and recommended approach is to go with a Minimal Viable Product (MVP) first. An MVP is a basic version of your app with only the core functionality without additional features and bells and whistles.The MVP has several advantages such as:
- It is developed fairly quickly by the development team, so you don’t have to wait for ages to see your app in action
- You don’t require a huge budget for it
- You can start getting beta users on it who can give you valuable feedback
- Your risk is minimized
Therefore, we recommend always going with the MVP first.
Finalize the Budget and Timeline
This is something that most people do consider before an app development project, but not everyone is able to do it accurately, resulting in failed expectations and poor planning.The tips shared above play an important role in the project’s accurate budget and timeline calculation.
With clear requirements and a well planned development process you can accurately define the budget and timeline for your project. Doing this will align you with the development team and allow you to effectively plan your app’s development, launch, and marketing.
Therefore, don’t rely on rough estimation of the budget and timeline. Take a deep dive, consider all factors, and try to finalize the time and cost as much as you can.
Find the Right App Development Company
Last but not least, choosing the right App Development Company can be a game-changer for your app! It can either make or break your project so choose your dev team wisely. Partnering with the right team can ensure the success of your project and ensure that the risks are minimized.
Therefore, spend time looking for the most experienced Mobile App Developers around. Here are a few things you should look for:
- Experience with the latest tools and technologies in mobile app development
- Experience with a project of similar nature
- Customer Reviews
- Development Process (we recommend the Agile methodology)
- Engagement Model and Pricing
- Post Development Maintenance and Support
Get a Consultation from pubGENIUS
pubGENIUS is a leading mobile app development firm offering consultation, design, and development services across the US. Over the years, we have designed and developed some amazing mobile applications (Android, iOS, and Cross-Platform) for our clients that offer great user experience and exceptional performances. Our team includes highly professional app developers, UX/UI designers, and Solution Architects who can offer expert consultation for your app development project. To schedule a consultation, please click on the Contact Us button below.