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Kevin Shen August 24, 2021
Rich Media Ads - Why They Are Better Than Static Banners 

Rich media ads. What are they exactly? As you probably know, the effectiveness of traditional banner advertising has been declining. Since the early 2000s, when the digital advertising

Kevin Shen August 17, 2021
Client-Side vs. Server-Side Header Bidding

Client-Side Header Bidding vs. Server-Side Header Bidding. Which is better?   Even though header bidding is a relatively new technology, in just a few years it managed to

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Kevin Shen July 21, 2021
Real-Time Bidding (RTB) and How It Works

Real-time bidding (RTB) is quite an important part of programmatic advertising. This technology has had a major effect on online advertising in general. It forever transformed this market

Kevin Shen July 6, 2021
In-House vs. Outsourced Ad Ops. What to Choose?

Outsourcing ad ops is quite a common business practice today. It allows companies to be more productive and cost-effective by entrusting certain processes and operations to third-party firms

Kevin Shen July 1, 2021
Google Core Web Vitals Update : What Publishers Need to Know

2021 is an exciting time for the online publishing and ad tech community. Google is rolling out a major broad core algorithm update, which for the first time