Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.
A few highlights: Uber Eats presents another installment in a series of ads starring “Randy Watkins, Man of Delivery” (actor Robert Powell III); this time he talks about all the affectionate nicknames his regular customers have bestowed on him. Google leverages a viral video of a (seemingly) embarrassed dog to show how easy it is to search for something like “dog training classes” in another ad that uses The Beatles’ “Help!” as its soundtrack. And once again actor Jeffrey Wright stars in a Dell Technologies spot; this time he talks about how Dell’s VMware AI is being deployed to fight malaria.
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.