Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Bank of America says it is “proud to support women in their journeys on and off the course” in a golf-themed spot that calls attention to its partnership with the Augusta National Women’s Amateur. The Beatles’ “Help!” serves as the soundtrack for a Google ad. And Indianapolis Colts quarterback Andrew Luck and Angels’ center fielder Mike Trout engage in, no kidding, a disco battle for Bodyarmor.
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend – Amount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.